The Telemarketing Sales Rules, established by the Federal Trade Commission, affect which aspect of telemarketing?

The Telemarketing Sales Rules, established by the Federal Trade Commission (FTC), are designed to protect consumers from deceptive and abusive telemarketing practices. One of the critical aspects of these rules is the requirement for telemarketers to disclose their identity. This provision ensures that consumers are aware of who they are communicating with and can make informed decisions regarding the calls they receive.

By mandating transparency in identity disclosure, the rules aim to build trust and protect consumers from fraud. This requirement also allows consumers to recognize legitimate telemarketing calls and differentiate them from scams, which is an essential aspect of consumer protection in telemarketing practices.

The other options do not accurately reflect the rules that prohibit deceptive practices and protect consumer rights in telemarketing. For instance, telemarketers are not allowed to call at any time, nor are they encouraged to be more aggressive in their advertising. Additionally, operating outside of normal business hours is not a focus of the Telemarketing Sales Rules, as they primarily address the need for honesty and transparency rather than specific calling times.